Eas_Freely

Free for Job Seekers!

Fri, 14 Dec 2012 05:51:19 -0500

Free for Job Seekers! :

DATE: January 16,2013 (Wednesday)

TIME: 3:00 PM - 6:00 PM

LOCATION:

Holiday Inn Atlanta Perimeter,

4386 Chamblee Dunwoody Road,

Atlanta, GA 30341.

JOB SEEKERS:

Free for Job Seekers! Job Seekers must register in advance for the event

Candidate Job Fair Benefits:

=====================

• Meet face-to-face with employers.

• Resume Help, Recruiting Companies, Career Coaching / Evaluation.

Registration Link: http://bit.ly/Vq6jx3

RECRUITER:

===========

This Career fairs offer employers the opportunity to showcase your organization, highlight jobs & internships, and build their brand. This Fair is also an effective way to expand your company’s sustainability network. The mission of this job fair is to serve as a meeting ground for IT professionals and employers in Georgia and to promote employment opportunities in the state to job seekers.

Recruiting Benefits:

==============

• Meeting local available talent face-to-face.

• Access nationwide online applicants that would relocate to Georgia.

• Reach passive and confidential candidates.

Job Fair Package – Employers:

• 1 Table and 2 chairs / participants.

• Company name listed on job fair promotions.

• 10 job postings at TechFetch.com

• 100 resume views from TechFetch.com

Reserve your booth today.

For Reservation kindly contact our webinar co-coordinator Terricka Johnson at 703-544-2068 / Terricka@TechFetch.com. You can also register with us here: http://bit.ly/SrpNx4

Job fair participation fee: $350

Employers who are interested in sponsoring the event, contact:

Brian Inman, Brian@tagonline.org

Terricka Johnson, Terricka@TechFetch.com

5 Top Facebook Tips & Tricks

Sat, 27 Oct 2012 07:02:14 -0400

5 Top Facebook Tips & Tricks

5 Top Facebook Tips & Tricks

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Free Tech JobFair in Seattle,WA(US)

Wed, 24 Oct 2012 06:48:38 -0400

Free Tech JobFair in Seattle,WA(US):

Job Seeker Benefits:

================

Meet Face-to-Face with employers

Ø 1.15 Market Yourself Sucessfully using socialmedia

Ø 2:15 Job Search 101

Ø 3:15 What are Hiring Managers Looking for

Ø 4:15 Do’s and Don’ts For interviews

On-site Resources:

Resume Building,Career Coaching,Wardrobe consulting,career Evaluation,&Training Partners

For those who can’t attend, Just register: http://bit.ly/RBbnbS

And Online Resume Bowl : FREE for all attendees.

Employer Job Fair Package Includes:

1. 8’ x 10’ booth size

2. 1 table & 2 participants

3. Company name listing on job fair promotions

4. 10 job postings at techfetch.com

5. 100 resume view from techfetch.com

Employer Job Fair Benefits are:

========================

1. Meeting local available talent face-to-face

2. Access nationwide online applicant that would relocate to Washington

3. Reach passive and confidential candidates

Registration Link: http://bit.ly/QgE7XT

Reserve your booth today.

Call|Email : 703-544-2068 | terricka@techfetch.com

Special Discount for techfetch & Washington Technology Industry Association (WTIA) Members

Date: Wednesday, October 24, 2012.

Venue: The Coast

Bellevue Hotel

(625 116th Avenue NorthEast

Bellevue,WA 98004)

Timings: 1:00 PM – 5:00 PM

Facebook Insights: Marketing Stats and Demographics eBook | WireWalkersVA

Wed, 10 Oct 2012 03:01:15 -0400

Facebook Insights: Marketing Stats and Demographics eBook | WireWalkersVA:

This eBook introduces all the new features available in Facebook Insights and the valuable fan information that you can put to great use.

Tech JobFair

Fri, 05 Oct 2012 05:58:16 -0400

Tech JobFair :

Attention Jobseekers and Recruiters

Are You looking for a Job? We are Hosting a Jobfair on Oct 17 in

Roanoke,VA at 3:00 PM – 5:00 PM for More Details :http://bit.ly/QOT6u0

Attention Jobseekers and Recruiters

Fri, 05 Oct 2012 05:52:33 -0400

Attention Jobseekers and Recruiters

Job Seeker Benefits:

===================
Meet Face-to-Face with employers

Ø 3.00 Welcome From RBTC
Ø 3:15 Trends in Technology :For Today and Tommmorw by Techfetch
Ø 3:45 Do’s and Don’ts-Tips from an HR professional(Q&A…

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Why Solving Problems Beats MarketingWhy Solving Problems Beats...

Mon, 01 Oct 2012 01:22:00 -0400

Why Solving Problems Beats Marketing

Why Solving Problems Beats Marketing

I am looking out the window of my office seeing buildings with…

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Attention Jobseekers and Recruiters

Fri, 28 Sep 2012 01:31:35 -0400

Attention Jobseekers and Recruiters :

Job Seeker Benefits:

==============

Meet Face-to-Face with employers

Ø 3.00 Welcome From RBTC

Ø 3:15 Trends in Technology For Today and Tomorrow by Techfetch

Ø 3:45 Do’s and Don’ts-Tips from an HR professional(Q&A Session)

On-site Resources:

Resume help,Recruiting Companies,Career Coaching/Evaluation.

And Online Resume Bowl:

For those who can’t attend, just register: http://bit.ly/SxYt2l

FREE for all attendees.

Employer Job Fair Package Includes:

1. 8’ x 10’ booth size

2. 1 table & 2 participants

3. Company name listing on job fair promotions

4. 10 job postings at techfetch.com

5. 100 resume view from techfetch.com

Employer Job Fair Benefits are:

=======================

1. Meeting local available talent face-to-face

2. Access nationwide online applicant that would relocate to Virginia

3. Reach passive and confidential candidates

Registration Link: http://bit.ly/PmrJEo

Reserve your booth today. Call: 703-544-2050 , 703-544-2051

Special Discount for techfetch & Washington Technology Industry Association (WTIA) Members

Date: Wednesday, October 24, 2012.

Venue: 710 williamson Road

Roanoke,VA 24016

Timings: 3:00 PM – 5:00 PM

Creating Employee Buy-in for Social Media Marketing

Thu, 27 Sep 2012 07:29:53 -0400

Creating Employee Buy-in for Social Media Marketing

Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their…

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How 5 creative brands pin on Pinterest

Fri, 21 Sep 2012 07:46:29 -0400

How 5 creative brands pin on Pinterest:

On this planet of over 7 billion people, 2 billion internet users with 550 million websites creating massive amounts of “big data” it is sometimes hard to get noticed. Tweets on Twitter stream past your screens in torrents, Google+ refreshes with new images and updates every few seconds and on Facebook the ticker beckons us to click on our friends latest revelations and links.

You can buy influence and visibility to cut through this clutter or you can get smart and creative and crowd source your marketing with social media.

If you have a budget like Coca Cola then it is easier because big money buys massive media coverage. But even Coke realised that on a social web that the fans and followers can create more stories online about you than you can ever hope to buy or produce with your own resources. So they changed their marketing strategy from “Creative Excellence” to “Content Excellence. Coca Cola called this crowd sourced marketing “liquid content“.

Two principles of social media marketing

Two core principles of social media marketing that don’t require a rocket science degree to understand and are the foundations to social media marketing success are as follows:

Create unique content in a variety of media.
Market, hustle and promote that content to your followers on the social networks that you have created and built.

The more engaged and the larger the tribes on these social media channels, the greater the velocity and sharing that will result. Done correctly and with persistence will result in online visibility that will break through the clutter.

The challenge

The barrier to success that a lot of people struggle with is that they want a quick fix. You need to be patient and persistent as this is an organic process that filters, permeates and weaves its way into and across the very aptly named world wide “web”.

Pinterest is one of those social networks that makes it easy for people to share visual contagious content with no ‘cut and paste’ but with just a few clicks of a mouse. The power of visual content lies in its high share-ability.

So how are some brands using Pinterest as a B2B business, retailer or online publisher?

1. Boticca Boutique

Fashion is one of those business categories that begs to be on Pinterest. The products are visual and enticing and invite to be shared on Facebook and Twitter.

Boticca the online boutique has creatively used Pinterest to create “Boards” that mirror its shopping store’s categories. The boards include images of the products within the category that directly link to the product page in their online store. The result is that 10% of its sales come from this Pinterest referral channel which surpasses the commerce driven from Facebook.

2. Hubspot

Hubspot is a B2B business that provides “All-in-One Marketing Software that brings your whole marketing world together in one powerful, integrated system”. They also state that they also like to have some fun!

One question is often asked about how to use Pinterest to market your business.

“How can I use Pinterest when my business products and services aren’t very visual.

Hubspot fits that question category. So how do they make their business marketing content visual and shareable?

They capture visual images and videos at their seminars and webinars and then create boards and pin them to Pinterest. They turn facts and figures into Infographics (Marketing Infographics Board) and also pin their ebook front covers to another board titled “Helpful Marketing eBooks”.

On Pinterest you can also “pin” YouTube videos and you can see how Hubspot applies this on the “Inbound Conference” marketing board.

So does that give you some ideas?

3. Mashable

Mashable are always at the forefront of using social media to market their brand and that is one of the main reasons they became one of the most successful blogs in the world. Observing how they utilize the leverage of the social visual web is something to be aspired to.

The hot topics occupy the top row (just like breaking news in a newspaper) and they include two Pinterest boards. Infographics remain popular and are a type of image that tends to shared often. Photos of the latest tech gadgets gets a board as the type of people that love the latest tech toy are much more likely to share on Facebook and Twitter.

The popularity of Pinterest for Mashable is evident with over 500,000 followers. That gets you a lot of sharing and accelerates their brands’ online visibility.

4. Travel Channel

Travel lust is often driven by gorgeous photos of faraway and exotic locations. This can lead to them being written on “bucket lists”. The Travel Channel uses categories on Pinterest that they know from experience are clickable, such as “Beaches” and “Daily Escapes”. Even though the travel channel is a natural fit for Pinterest it is not as optimised and creative as Hubspot in their application of the Pinterest.

5. Nordstrom

Nordstrom is a fashion specialty retailer of clothing, shoes & accessories. Pinterest is a significant social network for the retailer with well over 1.1 million followers. As you would expect the images are of high quality and the boards are well organised. Boticca though as a comparison is much more effective in its use of Pinterest as a social commerce channel.

So What About You?

How are you using Pinterest? Is it effective as a referral channel for your online store? Does it drive traffic to your blog. If so, how many hits is it producing?

Has participating on Pinterest brought you any business?

Look forward to hearing your stories.

Want to learn how to create contagious content that drives traffic to your blog and website?

My book - Blogging the Smart Way: How to Create and Market a Killer Blog with Social Media -will show you how.

It is now available on Amazon. I show you how to blog that rocks, build tribes, fans and followers on social networks such as Twitter and Facebook. I reveal the tactics I used to grow my Twitter followers to over 110,000.

You can Buy it Now.

Image by KEXINO

***********************************************************************************************************

Subscribe to Firebrand’s blog, “like” our Facebook page, follow us on Twitter, or join our LinkedIn group for more marketing, digital, business and career-related brain-food.

Best Interview Technique You Never Use

Thu, 13 Sep 2012 02:36:14 -0400

Best Interview Technique You Never Use

The more questions you ask, the more you learn about a job candidate, right? Wrong. Here’s a better strategy.

Eventually, almost every interview turns into a question-and-answer session. You ask a question. The…

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How Google+ Can Supplement Your Job Hunt

Thu, 13 Sep 2012 02:28:14 -0400

How Google+ Can Supplement Your Job Hunt

How Google+ Can Supplement Your Job Hunt

With Google+ on track to reach 400 million users by the end of 2012, it’s time to get on the bandwagon. However, I am not urging you to join for the sake of having another Facebook to keep up. No, I advise you…

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Changes To LinkedIn: Network for Professionals Gets a Facelift

Thu, 13 Sep 2012 02:11:47 -0400

Changes To LinkedIn: Network for Professionals Gets a Facelift:

If you’ve signed into your LinkedIn account recently, you will have noticed a lot of new changes to LinkedIn. Although the leading business social network has had minor changes in the past, these tweaks are immediately noticeable.

Changes To LinkedIn Profile

1. Bigger profile picture
2. Number of recommendations is no longer shown at the top of the profile
3. Website links, Twitter ID and email is now in “Contact Info”

Although I really like most of the changes, there are two changes to LinkedIn that I really feel were not to the advantage of users of the platform. The first one is have websites hidden in Contact Info as this makes it a little more challenging to gain web traffic from your LinkedIn profile directly to your website.

The second one is to not clearly display the number of recommendations from the top section of the profile. This was a key part of displaying compelling evidence of social proof and is only able to be viewed by scrolling further down your profile.

Despite this downside, the changes to LinkedIn definitely feels like an upgrade and gives your LinkedIn profile a much cleaner and more professional look that matches the recent changes to the entire site theme.

Notifications

All I can say is FINALLY! Since every other social network has some simple form of showing you notifications, it always puzzled me as to why LinkedIn had yet to incorporate one of their own. This should easily be one of the more welcome changes to LinkedIn for this update cycle.

You will now get a handy real-time notification every time:

1. Someone likes what you’ve shared on LinkedIn
2. Views your profile
3. Accepts your invitation
4. New inMails and more

Since email was the only way to receive notifications previous to this update, those who prefer to keep the traffic to their inbox down to a minimum will praise LinkedIn for this change.

Changes To LinkedIn Company Pages

This is still on a limited roll out but LinkedIn company pages are getting a well deserved facelift and I’ll be the first to say it’s looking mighty fine. A few special companies such as Dell, Philips, Citi and HP have had early access since this week.

1. Cleaner, more attractive layout and design
2. Better exposure for company updates
3. Bigger main page photo (a design reminiscent of Facebook Timeline)
4. Better exposure for products and services (in right sidebar)

Given the fact that company pages has been a fairly neglected feature, all these changes are very welcome and show a positive future for promoting brands on LinkedIn.

There’s a good chance your company page hasn’t shifted over just yet but make sure you keep your eyes peeled for the changes to roll out very soon.

What do you think of the recent changes to LinkedIn? Love it or hate it, we want to hear about it! Leave a message in the comments below.

» Login or register now to comment!
Original article

Authored by:

Melonie Dodaro

Melonie Dodaro, of Top Dog Social Media, is passionate about social media and helps business owners, entrepreneurs and professionals to use social media marketing to boost their visibility, attract new customers and increase their revenue. Dubbed by the media as Canada’s #1 LinkedIn expert and social media strategist, she’s also a regular contributor to several social media and business …

See complete profile

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Six Ways to Prepare for a Stellar Presentation

Mon, 10 Sep 2012 02:42:19 -0400

Six Ways to Prepare for a Stellar Presentation

Have you ever given a presentation and when it was over you said to yourself … “I should have been better prepared.”?

Have you vowed in that moment of stress, frustration and with the sense of lost…

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Six Ways to Prepare for a Stellar Presentation

Mon, 10 Sep 2012 02:42:17 -0400

Six Ways to Prepare for a Stellar Presentation:

Have you ever given a presentation and when it was over you said to yourself … “I should have been better prepared.”?

Have you vowed in that moment of stress, frustration and with the sense of lost opportunity that “I’ll be better prepared next time.”?

Then, as the next presentation came up like a speeding-out-of-control freight train, did you find yourself in the same dilemma?

Maybe you have had these experiences and thoughts, yet you didn’t really know a great way to get that preparation.

Never fear. That is the goal of this article – to give you specific actionable ways that you can prepare for the delivery of your best presentation ever. What follows are six suggestions for doing that. But before we get to those six approaches, let’s start with a major key to your presentation, and how it relates to your preparation.

What do I want from my audience?

For any presentation, you should be able to describe on the back of an envelope the most desired response from your audience – what do you want people to do, think or decide? With this clear goal in mind, all of your preparation will be placed into proper perspective.

As you prepare for the details and stories and examples you are going to use, remember that in the end, your presentation is all about this most desired response. If you remind yourself of this, not only will you build a better presentation, but it will guide your preparation to be about the audience, and not yourself.

With that context, let’s look at the six strategies.

Get a real audience. The best way to practice is in real time. Gather your kids, your spouse, your neighbors, your co-workers or your dog, and walk through the entire presentation. Don’t talk about what you are going to say or how you want to say it; do it. Certainly if your audience consists of adults, you may want feedback from them on what they saw (your dog might not be much help in this case).

Practice in the real space. Professional presenters want to see the space they will be presenting in before they go live. They want a sense of the room, the equipment and more. Why wouldn’t you want to do the same? If the presentation is going to be given in your office, the space itself might be familiar, however the exercise of delivering it in real time in that space is useful – with or without an actual audience.

Put it on tape. With the technology that exists today, it is easy to record your practice – either on audio or video. This recording can be done in conjunction with either of the first two approaches, or in the case of audio as you sit at your computer. The power of the recording is your ability to listen back to it to review and critique how you did. The value of the playback will be hard to estimate until you experience it.

Rehearse in your head. A less “real” approach is to go through the presentation in your mind, from start to finish, or by considering the flow and wording of a particular portion. The value of this approach is that you can do it anytime (in your car, as you exercise, while you sit at your desk, in the shower, etc.) and without any props or other people.

Go through your visuals. Before you gave a presentation in high school or college you likely reviewed your note cards as a part of your preparation. That strategy, translated to today, likely means going through your PowerPoint slides as a form of preparation. This will be more effective if you can actually advance the slides on your computer, but it can also work with a printed copy of the slides. In either case the goal here is to work on flow, but also to know your slides so well that the transitions during your actual presentation are seamless.

Super Preparation. Have you ever noticed a presenter who stumbled at the start of their presentation and never fully recovered? Would you like to avoid this and begin with confidence that you are ready to go? One strategy for building that confidence and early momentum is to super prepare the start of your presentation. One of the most powerful things you can do is have your opening 1-3 minutes so polished and so ready that you know that portion will go well. By having the critical opening so well prepared you build your confidence and truly get off to a great start.

Any of these strategies will help you be and feel more prepared for your next presentation. They will take time, but it will be time well-invested, because you will avoid the sinking feeling at the end of your presentation that you didn’t reach your goal, or sent the wrong message.

45 Signs You Need to Get a Grip on Your Social Media

Mon, 10 Sep 2012 01:21:45 -0400

45 Signs You Need to Get a Grip on Your Social Media:

Social Media Blog

You are not alone if you feel that your social media program has gotten a bit out of control. Do you wish you had a social media policy? Have no idea what is being published when by your social media team? Have nightmares about a PR crisis or waking up to see a picture of you passed out at your desk on the cover of your Facebook timeline as a joke by your social media team?

If these sound familiar, don’t freak out on me. It’s okay. The first step is acknowledging them which this post will help you do. The second step is taming that wild social media beast and learning how to get a grip on your social media once and for all.

The #1 question you need to answer to get a grip on your social media is WHY!

Why should anyone care what you have to say?
Why should anyone like you?
Why should anyone comment on your Facebook posts?
Why should anyone talk to you?
Why should anyone ever visit your Facebook page after they click like?

Social Media Is Not Going to Save Your Business!

Social media is nothing more than a tool, a medium to help you connect with the right people and businesses to enhance your life and grow your business. It’s similar to networking but with a lot of tools that come along with it.

Learning the tools is only a small part of what’s required to see results using social media. Many people double spin on learning the tools but never learn the art of social media which includes engagement, inspiration and connecting, truly connecting with their audiences and communities.

You must start on the inside of your organization and work out. You must at the same time start on the outside of your organization and work in. The goal is to understand yourself as well as you do your clients and communities. You must know what they need and know exactly how you can provide value, relevancy and help them solve problems.

Goals and Objectives are a Must!

To see real results such as enhanced brand equity and awareness, increased leads, growth in web traffic, growth in email subscribers, increased revenue or whatever your business goals and objectives are, you must obviously know what goals and objectives you want to achieve.

Developing a social media program with no plan, goals or objectives is like expecting to get on a plane for vacation with no plane ticket, itenerary or idea where you are going when you get to the destination.

You need more than a set of random acts of social media and marketing (RAMs). RAMs will eat every last morsel of return on investment you have left. The best way to identify a RAM is that it is not funded, resourced, in the plan or have metrics to measure success.

Time to Get a Grip!

This post is part of series I am writing “Get a Grip on Social Media. The series will help get your business in tip top shape for real results.

For purposes of this post I take a light hearted approach to understanding signs of needing to get a grip on social. Often times doing something or being something seems unreachable. However, if you can look at certain behaviors and understand that they in themselves may be stopping you from achieving desired results then it’s a good step forward.

45 SIGNS YOU NEED TO GET A GRIP ON SOCIAL MEDIA

1. You are already wondering how many of these signs are going to hit home for you. Your blood pressure may have even soared few points.

2. You have already printed or planned to share this post with your CEO, partner or boss.

3. You wish this post had more on how to “get a grip on social media” instead of telling you what you already know is true.

4. Your social media plan fits into one of the below categories:

a. Was implemented with a template you found via a Google search by an unknown author.

b. Was implemented with a template that came in a direct mail piece you received in the mail last year.

c. You developed the social media plan on a two hour plane ride to visit your grandma in Kentucky.

d. Your social media intern developed the plan based on the template their communications professor gave them in community college.

e. You do not have a social media plan.

f. You are thinking, “Why would I need a social media plan, I don’t have a business or marketing plan. We don’t do “plans” around this place.”

g. All of the above

5. Your CEO or Owner of your organization does not know you have invested any resources in social media. If they find out they will likely kill the project and fire you.

6. If I gave you 60 seconds to name every social media network you are on, it would either take you 2 seconds because there are none or you couldn’t answer because you don’t know.

7. If there was an emergency, PR crisis or urgent need of any sort you have no idea where to find the logon and passwords to your social media accounts.

8. Social media policy? What’s that? We have good employees, we don’t need policies!

9. Your social media policy reads “Don’t Do Stupid Stuff.”

10. You receive 10 employee resignations the day the social media policy is distributed for employee signatures.

11. The new hired marketing manager’s face turned bright red when she was asked to engage with real clients and partners on Facebook, Twitter or LinkedIn.

12. Your social media team consists of you and your social media intern who has no business experience.

13. Your social media consultant consists of your dog, your husband and your 7 yr old son who knows more about Foursquare and Twitter than your CEO.

14. Your 7 yr old son knows better than your social media team and CEO that it is stupid to buy Twitter followers and Facebook likes if you want real business results.

15.You have been executing social media for a year but couldn’t articulate your objectives and results even if it came with a free “get out of no Likes Facebook jail card” .

16. Random acts of social media and marketing is your way of life. Your boss has earned the “RAMs RAWK” t-shirt.

17. Nobody within your organization has been properly trained on how to use social media for real results.

18. When I talk about “integrating social media into the DNA of your business” it give you nightmares.

19. When I write “you need goals and objectives” in every post I publish you want to throw a tomato or other rotten vegetable at me. However, you know I am right and that is why you still read my posts.

20. Your social media team and other departments still work as silos. They spend half of their time competing, debating and arguing on the best way to implement social. Hello…. this is where a plan will help get everyone marching to the beat of the same drummer!

21. Your social media priorities are driven by your CEO or Board of Directors and whatever class they most recently attended. If it was a Pinterest class then Pinterest becomes the priority of the week or month.

22. You are the only one who executes social media at your organization. Primary reason is you have no plan and it’s easier just to do yourself.

23. Your CEO is counting on social media to save his or her broken business.

24. Your CEO told you to stop wasting time on investing in the people in your social network communities. His / her last directive to you was “it’s all about the bottom line, get out there and get some likes.”

25. Your management team decided to put social media on hold for three more months. They think it’s okay to quit posting to Facebook for a few months and that you can always come back to it later when you have some good coupon offers in the New Year.

26. You have no content plan. You post content and status updates to your business social media platforms based on your own personal mood.

27. You spent thousands of dollars on a website with social media buttons. You thought you were getting a social website. You didn’t realize it took more than a Twitter button to see results with social media.

28. The web developer or social media agency that built your website is now out of business.

29. You didn’t worry about a plan when you purchased your website as the same developer or agency told you plans were a waste of time and you just needed to “be social.”

30. Your top goal for social media this year is to “be social.”

31. You have never thought about the term relevency in regard to social media. You think “hmmmm…. posting relevant information might actually get people to read it and become interested in my business.” Yes, keep up with those thoughts… we are making progress!

32. You have no idea what it means to do research on where your target markets are online or how they are engaging on the social platforms.

33. Sentiment? Sounds cool but you don’t know what it means or how to measure it when it comes to social media.

34. Social listening? Your idea of social listening is heading to the nearest bar and gossiping with other “social media gurus” about your assumed competition. Unfortunately for you your competition has done their homework and already know what sentiment, ROI, social business integration means and how to both implement and measure it.

35. Social business? Isn’t that a business that has a website with those Twitter and Facebook buttons?

36. You know more about what your competitors are doing on Twitter and Facebook than you do about your own customers.

37. You can’t remember the last time you emailed your subscribers with anything other than spam trying to sell them something.

38. ROI = Return on Investment. You sure would like some when it comes to social media marketing.

39. Your social media efforts are not funded. You have resorted to an online yard sale and an employee kitty to obtain enough funds for a new intern and design for the new Facebook page.

40. You have nightmares about your website and the multiple teams working on content. You know your brand is being dilluted and you have no idea how to fix it. Reminder, this is where the plan comes in useful again. Go ahead… throw a tomato at me, I’m use to it.

41. You are confident you are losing touch with your audiences including clients, colleagues, partners and associations.

42. You really do want to stop begging for Facebook likes.

43. You are not dealing with any of these issues head on. You are ignoring them and up to now was hoping, wishing and praying they would go away.

44. This post makes you want to finally once and for all “Get a Grip on Social Media!”

45. You are going to read this list again and count the number that hit home for you. Don’t do it. Your time is better spent working on your plan inclusive of business goals and objectives. Get to work my friend! If you need help, call me.

45 Signs You Need to Get a Grip on Your Social Media45 Signs You...

Mon, 10 Sep 2012 01:20:28 -0400

45 Signs You Need to Get a Grip on Your Social Media

45 Signs You Need to Get a Grip on Your Social Media

Social Media Blog

You are not alone if you…

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Interview Tips to Remember – Most Common Mistakes in a Resume

Wed, 05 Sep 2012 07:25:01 -0400

Interview Tips to Remember – Most Common Mistakes in a Resume:

Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.

Brandon Mull, Fablehaven

How right and applicable is the above mentioned quote? There are some mistakes which only you should make yourselves because you will own the learning too. But some mistakes, you should learn from others and not make them as they are not worth losing what you could have got, if you never made them.

Resume is one such thing in which you MUST learn from the mistakes made by others because you might never get a chance to bring back what you lost. You might think that a prospective employer might just think as simple as “Oh! That’s a mistake” but in reality, the impression such mistakes leave are irreversible and fatal for your career.

Although mistakes may be many and various depending upon individual profile but listed below are some of the most common mistakes along with the implication/s they leave on the readers’ minds:

Employer thinks: He does not know how to read or write. Poor Communication Skills, hence, NOT SUITABLE.

Advice: Always Proofread.

Classic example:

Education: MBA – from XYZ institute – 2001-2002

Employer thinks:

Whether the info is wrong or the course is still being pursued?

What’s the specialization?

Any achievements or top grades, distinctions, awards, CGPA?

Advice: Always give all the relevant details. Make a checklist.

MBA – 1 year executive program – from XYZ institute – 2001-2002 – Specialization – Marketing

Dissertation topic: How to make a resume?

Worked as an Intern for 2 months with ABC Company as Marketing Trainee

Submitted report on – How to make a resume

CGPA: 7.2

Same goes with work experience.

Employer thinks: Nothing. He simply won’t be able to contact you.

Advice: Carefully make a checklist before starting to make a resume. Also proofread.

Employer thinks: You feel nothing special for this job or company.

It may also happen than while applying, you address it to Mr. XYZ while you send it to Mr. ABC

Advice: Always make specific cover letter which shows special interest in a job and the company.

Classic Example:

Job responsibilities: Cost cutting initiatives in procurement

Searched for better vendors

Responsible for Data management

Employer thinks: Has he made any significant contribution/s?

Advice: Employer understands what you could have done in a role. He wants to know what you achieved.

Job responsibilities: Reduced the cost of procurement by 15% in the financial year ending 2012.

Created a strong portfolio of vendors with best quality and rates with excellent capacity to supply in large quantities at short notices.

Reorganized procurement data in a form which is more accessible and easily comprehensible by management and the team.

Classic Example:

Work Experience: XYZ company – 2008-2009 – as Marketing executive

ABC Company – 2009 – 2011 – as Assistant Manager marketing

Current Company – 2011 – till date – as Manager marketing

Employer thinks: “Oh my God, I will have to read all before reaching what I really wish to read.”

Or he may simply not read below because of lack of time and may completely over look it. He will think you are currently unemployed.

Advice: Always mention education/ experience etc. in “REVERSE CHRONOLOGICAL ORDER”. Saves time and pain for the employer. He may read the rest, if time permits.

Classic Example:

Computer Skills: I have excellent command over MS word, especially, excel and I have also worked in a SAP environment. I also, have experience with Coral Draw and I am proficient in creating advanced designs.

Employer: Usually overlooks such information because of lack of time. Also, the expertise and proficiency never stands out.

Advice: Use ‘Bullet Points’

Computer Skills: Proficient in MS word

Experience of working in SAP environment

Expert in advanced creative designing using Coral Draw.

Classic Example:

A hard working and enthusiastic professional looking for middle management positions

Employer thinks: You have as many as 6-10 seconds to give employer what he wants. If he is running short of time, he may move on to resumes more targeted and specific in nature.

Advice: Use strong Title/ Objective and also add Summary.

“Senior Manager – Supply chain, working with XYZ company with 10 years strong multi-faceted experience in Supply Chain Management with most reputed companies, qualified from ABC institute of Supply chain management.”

Also Add Synopsis/ Summary as it gives a quick overview of your entire profile and creates a preference.

Classic Example: Any resume running for more than 2 pages.

Employers think: “Who’s going to read all this?”

Advice: Keep it focused. Put only relevant information. Remember, an HR manager has to go through 100s of resumes in a day.

Ideally just 1 Page resume or maximum 2 pages.

Classic Example:

Either references are mentioned or it simply says “References: Available upon request.”

Employer thinks: Supplying references is a must. Why mention it and waste space?

Advice: No need to mention the word ‘References’ on the CV. Furnish details only when requested. Utilize space for better reasons like mentioning your strengths or special skills acquired relevant to the job.

So, now when you are making a resume, keep all these common mistakes in mind and DO NOT MAKE THEM.

Good Luck!!

For a complete guide that shows you exactly how to not only create a successful resume but also to comprehensively crack an interview, visit http://www.howtocrackaninterview.com – a free online resource guide created out of more than 10 years of recruiting experience. It’s yours free and will save you plenty of time by providing step by step guide to a successful interview

10 Biggest Mistakes Women Who Work in Male Dominated Industries Make

Tue, 04 Sep 2012 01:37:37 -0400

10 Biggest Mistakes Women Who Work in Male Dominated Industries Make

1. You are not a man so don’t try to be! This also extends to how you dress at work, keeping it feminine but appropriate. Outside of work this means not trying to be ‘one of the boys’.

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10 Biggest Mistakes Women Who Work in Male Dominated Industries Make

Tue, 04 Sep 2012 01:34:57 -0400

10 Biggest Mistakes Women Who Work in Male Dominated Industries Make:

1. You are not a man so don’t try to be! This also extends to how you dress at work, keeping it feminine but appropriate. Outside of work this means not trying to be ‘one of the boys’.

2. Work is NOT a popularity contest. Great bosses and colleagues are respected not liked. Women frequently value being liked and worry what others will think if they say or do certain things. You have been employed in a professional capacity so put the insecurities aside and above all else act like a ‘insert your job title here’.

3. An extension to point 2: don’t ever put being liked above being smart. The ‘boys’ might like you for it but the bosses won’t promote you for it. For those of you with tertiary qualifications you are more than likely employed for your brains. Use them!

4. Women often focus too much on building strong relationships with their clients and not enough time looking to understand the business their clients operate in and honing their strategic skills and business insight. When a client moves and there isn’t a chemistry fit with the new person you will leave your company (and your own position at the company) exposed.

5. Women are far to tough on themselves. Most women develop and mature professionally quicker than men and have more EQ (Emotional Intelligence) so tend to dominate many of the sectors of male dominated industries that are relationship focuses (ie Advertising). However when it comes to career advancement they are often shy. Men tend to think they are at least half a role of job title ahead of themselves and will demand it. Women are the complete opposite and almost talk themselves out of a promotion and place themselves half a role or title behind where they usually are performing.

6. Not knowing how to say no. Don’t fall into this trap: ‘It’s the end of the discussion when a man says no, but the beginning of a negotiation when a woman says it’. Trust yourself and be firm.

7. Not keeping healthy, defined boundaries between work and leisure.

8. Not delegating! Naturally good multi-taskers women often struggle to delegate work.

9. Don’t sleep with any man at work, unless you plan on marrying him.

10. Women not supporting women. To quote Madeleine Albright “there is a special place in hell for women who don’t help other women.”

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