This Career fairs offer employers the opportunity to showcase your organization, highlight jobs & internships, and build their brand. This Fair is also an effective way to expand your company’s sustainability network. The mission of this job fair is to serve as a meeting ground for IT professionals and employers in Georgia and to promote employment opportunities in the state to job seekers.
• Meeting local available talent face-to-face.
• Access nationwide online applicants that would relocate to Georgia.
• Reach passive and confidential candidates.
Job Fair Package – Employers:
• 1 Table and 2 chairs / participants.
• Company name listed on job fair promotions.
• 10 job postings at TechFetch.com
• 100 resume views from TechFetch.com
Reserve your booth today.
For Reservation kindly contact our webinar co-coordinator Terricka Johnson at 703-544-2068 / Terricka@TechFetch.com. You can also register with us here: http://bit.ly/SrpNx4
Job fair participation fee: $350
Employers who are interested in sponsoring the event, contact:
On this planet of over 7 billion people, 2 billion internet users with 550 million websites creating massive amounts of “big data” it is sometimes hard to get noticed. Tweets on Twitter stream past your screens in torrents, Google+ refreshes with new images and updates every few seconds and on Facebook the ticker beckons us to click on our friends latest revelations and links.
You can buy influence and visibility to cut through this clutter or you can get smart and creative and crowd source your marketing with social media.
If you have a budget like Coca Cola then it is easier because big money buys massive media coverage. But even Coke realised that on a social web that the fans and followers can create more stories online about you than you can ever hope to buy or produce with your own resources. So they changed their marketing strategy from “Creative Excellence” to “Content Excellence. Coca Cola called this crowd sourced marketing “liquid content“.
Two principles of social media marketing
Two core principles of social media marketing that don’t require a rocket science degree to understand and are the foundations to social media marketing success are as follows:
Create unique content in a variety of media.
Market, hustle and promote that content to your followers on the social networks that you have created and built.
The more engaged and the larger the tribes on these social media channels, the greater the velocity and sharing that will result. Done correctly and with persistence will result in online visibility that will break through the clutter.
The barrier to success that a lot of people struggle with is that they want a quick fix. You need to be patient and persistent as this is an organic process that filters, permeates and weaves its way into and across the very aptly named world wide “web”.
Pinterest is one of those social networks that makes it easy for people to share visual contagious content with no ‘cut and paste’ but with just a few clicks of a mouse. The power of visual content lies in its high share-ability.
So how are some brands using Pinterest as a B2B business, retailer or online publisher?
1. Boticca Boutique
Fashion is one of those business categories that begs to be on Pinterest. The products are visual and enticing and invite to be shared on Facebook and Twitter.
Boticca the online boutique has creatively used Pinterest to create “Boards” that mirror its shopping store’s categories. The boards include images of the products within the category that directly link to the product page in their online store. The result is that 10% of its sales come from this Pinterest referral channel which surpasses the commerce driven from Facebook.
Hubspot is a B2B business that provides “All-in-One Marketing Software that brings your whole marketing world together in one powerful, integrated system”. They also state that they also like to have some fun!
One question is often asked about how to use Pinterest to market your business.
“How can I use Pinterest when my business products and services aren’t very visual.
Hubspot fits that question category. So how do they make their business marketing content visual and shareable?
They capture visual images and videos at their seminars and webinars and then create boards and pin them to Pinterest. They turn facts and figures into Infographics (Marketing Infographics Board) and also pin their ebook front covers to another board titled “Helpful Marketing eBooks”.
On Pinterest you can also “pin” YouTube videos and you can see how Hubspot applies this on the “Inbound Conference” marketing board.
So does that give you some ideas?
Mashable are always at the forefront of using social media to market their brand and that is one of the main reasons they became one of the most successful blogs in the world. Observing how they utilize the leverage of the social visual web is something to be aspired to.
The hot topics occupy the top row (just like breaking news in a newspaper) and they include two Pinterest boards. Infographics remain popular and are a type of image that tends to shared often. Photos of the latest tech gadgets gets a board as the type of people that love the latest tech toy are much more likely to share on Facebook and Twitter.
The popularity of Pinterest for Mashable is evident with over 500,000 followers. That gets you a lot of sharing and accelerates their brands’ online visibility.
4. Travel Channel
Travel lust is often driven by gorgeous photos of faraway and exotic locations. This can lead to them being written on “bucket lists”. The Travel Channel uses categories on Pinterest that they know from experience are clickable, such as “Beaches” and “Daily Escapes”. Even though the travel channel is a natural fit for Pinterest it is not as optimised and creative as Hubspot in their application of the Pinterest.
Nordstrom is a fashion specialty retailer of clothing, shoes & accessories. Pinterest is a significant social network for the retailer with well over 1.1 million followers. As you would expect the images are of high quality and the boards are well organised. Boticca though as a comparison is much more effective in its use of Pinterest as a social commerce channel.
So What About You?
How are you using Pinterest? Is it effective as a referral channel for your online store? Does it drive traffic to your blog. If so, how many hits is it producing?
Has participating on Pinterest brought you any business?
Look forward to hearing your stories.
Want to learn how to create contagious content that drives traffic to your blog and website?
It is now available on Amazon. I show you how to blog that rocks, build tribes, fans and followers on social networks such as Twitter and Facebook. I reveal the tactics I used to grow my Twitter followers to over 110,000.
With Google+ on track to reach 400 million users by the end of 2012, it’s time to get on the bandwagon. However, I am not urging you to join for the sake of having another Facebook to keep up. No, I advise you…
If you’ve signed into your LinkedIn account recently, you will have noticed a lot of new changes to LinkedIn. Although the leading business social network has had minor changes in the past, these tweaks are immediately noticeable.
Changes To LinkedIn Profile
1. Bigger profile picture 2. Number of recommendations is no longer shown at the top of the profile 3. Website links, Twitter ID and email is now in “Contact Info”
Although I really like most of the changes, there are two changes to LinkedIn that I really feel were not to the advantage of users of the platform. The first one is have websites hidden in Contact Info as this makes it a little more challenging to gain web traffic from your LinkedIn profile directly to your website.
The second one is to not clearly display the number of recommendations from the top section of the profile. This was a key part of displaying compelling evidence of social proof and is only able to be viewed by scrolling further down your profile.
Despite this downside, the changes to LinkedIn definitely feels like an upgrade and gives your LinkedIn profile a much cleaner and more professional look that matches the recent changes to the entire site theme.
All I can say is FINALLY! Since every other social network has some simple form of showing you notifications, it always puzzled me as to why LinkedIn had yet to incorporate one of their own. This should easily be one of the more welcome changes to LinkedIn for this update cycle.
You will now get a handy real-time notification every time:
1. Someone likes what you’ve shared on LinkedIn 2. Views your profile 3. Accepts your invitation 4. New inMails and more
Since email was the only way to receive notifications previous to this update, those who prefer to keep the traffic to their inbox down to a minimum will praise LinkedIn for this change.
Changes To LinkedIn Company Pages
This is still on a limited roll out but LinkedIn company pages are getting a well deserved facelift and I’ll be the first to say it’s looking mighty fine. A few special companies such as Dell, Philips, Citi and HP have had early access since this week.
1. Cleaner, more attractive layout and design 2. Better exposure for company updates 3. Bigger main page photo (a design reminiscent of Facebook Timeline) 4. Better exposure for products and services (in right sidebar)
Given the fact that company pages has been a fairly neglected feature, all these changes are very welcome and show a positive future for promoting brands on LinkedIn.
There’s a good chance your company page hasn’t shifted over just yet but make sure you keep your eyes peeled for the changes to roll out very soon.
What do you think of the recent changes to LinkedIn? Love it or hate it, we want to hear about it! Leave a message in the comments below.
Melonie Dodaro, of Top Dog Social Media, is passionate about social media and helps business owners, entrepreneurs and professionals to use social media marketing to boost their visibility, attract new customers and increase their revenue. Dubbed by the media as Canada’s #1 LinkedIn expert and social media strategist, she’s also a regular contributor to several social media and business …
Have you ever given a presentation and when it was over you said to yourself … “I should have been better prepared.”?
Have you vowed in that moment of stress, frustration and with the sense of lost opportunity that “I’ll be better prepared next time.”?
Then, as the next presentation came up like a speeding-out-of-control freight train, did you find yourself in the same dilemma?
Maybe you have had these experiences and thoughts, yet you didn’t really know a great way to get that preparation.
Never fear. That is the goal of this article – to give you specific actionable ways that you can prepare for the delivery of your best presentation ever. What follows are six suggestions for doing that. But before we get to those six approaches, let’s start with a major key to your presentation, and how it relates to your preparation.
What do I want from my audience?
For any presentation, you should be able to describe on the back of an envelope the most desired response from your audience – what do you want people to do, think or decide? With this clear goal in mind, all of your preparation will be placed into proper perspective.
As you prepare for the details and stories and examples you are going to use, remember that in the end, your presentation is all about this most desired response. If you remind yourself of this, not only will you build a better presentation, but it will guide your preparation to be about the audience, and not yourself.
With that context, let’s look at the six strategies.
Get a real audience. The best way to practice is in real time. Gather your kids, your spouse, your neighbors, your co-workers or your dog, and walk through the entire presentation. Don’t talk about what you are going to say or how you want to say it; do it. Certainly if your audience consists of adults, you may want feedback from them on what they saw (your dog might not be much help in this case).
Practice in the real space. Professional presenters want to see the space they will be presenting in before they go live. They want a sense of the room, the equipment and more. Why wouldn’t you want to do the same? If the presentation is going to be given in your office, the space itself might be familiar, however the exercise of delivering it in real time in that space is useful – with or without an actual audience.
Put it on tape. With the technology that exists today, it is easy to record your practice – either on audio or video. This recording can be done in conjunction with either of the first two approaches, or in the case of audio as you sit at your computer. The power of the recording is your ability to listen back to it to review and critique how you did. The value of the playback will be hard to estimate until you experience it.
Rehearse in your head. A less “real” approach is to go through the presentation in your mind, from start to finish, or by considering the flow and wording of a particular portion. The value of this approach is that you can do it anytime (in your car, as you exercise, while you sit at your desk, in the shower, etc.) and without any props or other people.
Go through your visuals. Before you gave a presentation in high school or college you likely reviewed your note cards as a part of your preparation. That strategy, translated to today, likely means going through your PowerPoint slides as a form of preparation. This will be more effective if you can actually advance the slides on your computer, but it can also work with a printed copy of the slides. In either case the goal here is to work on flow, but also to know your slides so well that the transitions during your actual presentation are seamless.
Super Preparation. Have you ever noticed a presenter who stumbled at the start of their presentation and never fully recovered? Would you like to avoid this and begin with confidence that you are ready to go? One strategy for building that confidence and early momentum is to super prepare the start of your presentation. One of the most powerful things you can do is have your opening 1-3 minutes so polished and so ready that you know that portion will go well. By having the critical opening so well prepared you build your confidence and truly get off to a great start.
Any of these strategies will help you be and feel more prepared for your next presentation. They will take time, but it will be time well-invested, because you will avoid the sinking feeling at the end of your presentation that you didn’t reach your goal, or sent the wrong message.
You are not alone if you feel that your social media program has gotten a bit out of control. Do you wish you had a social media policy? Have no idea what is being published when by your social media team? Have nightmares about a PR crisis or waking up to see a picture of you passed out at your desk on the cover of your Facebook timeline as a joke by your social media team?
The #1 question you need to answer to get a grip on your social media is WHY!
Why should anyone care what you have to say?
Why should anyone like you?
Why should anyone comment on your Facebook posts?
Why should anyone talk to you?
Why should anyone ever visit your Facebook page after they click like?
Social Media Is Not Going to Save Your Business!
Social media is nothing more than a tool, a medium to help you connect with the right people and businesses to enhance your life and grow your business. It’s similar to networking but with a lot of tools that come along with it.
Learning the tools is only a small part of what’s required to see results using social media. Many people double spin on learning the tools but never learn the art of social media which includes engagement, inspiration and connecting, truly connecting with their audiences and communities.
You must start on the inside of your organization and work out. You must at the same time start on the outside of your organization and work in. The goal is to understand yourself as well as you do your clients and communities. You must know what they need and know exactly how you can provide value, relevancy and help them solve problems.
Goals and Objectives are a Must!
To see real results such as enhanced brand equity and awareness, increased leads, growth in web traffic, growth in email subscribers, increased revenue or whatever your business goals and objectives are, you must obviously know what goals and objectives you want to achieve.
Developing a social media program with no plan, goals or objectives is like expecting to get on a plane for vacation with no plane ticket, itenerary or idea where you are going when you get to the destination.
You need more than a set of random acts of social media and marketing (RAMs). RAMs will eat every last morsel of return on investment you have left. The best way to identify a RAM is that it is not funded, resourced, in the plan or have metrics to measure success.
For purposes of this post I take a light hearted approach to understanding signs of needing to get a grip on social. Often times doing something or being something seems unreachable. However, if you can look at certain behaviors and understand that they in themselves may be stopping you from achieving desired results then it’s a good step forward.
45 SIGNS YOU NEED TO GET A GRIP ON SOCIAL MEDIA
1. You are already wondering how many of these signs are going to hit home for you. Your blood pressure may have even soared few points.
2. You have already printed or planned to share this post with your CEO, partner or boss.
3. You wish this post had more on how to “get a grip on social media” instead of telling you what you already know is true.
4. Your social media plan fits into one of the below categories:
a. Was implemented with a template you found via a Google search by an unknown author.
b. Was implemented with a template that came in a direct mail piece you received in the mail last year.
c. You developed the social media plan on a two hour plane ride to visit your grandma in Kentucky.
d. Your social media intern developed the plan based on the template their communications professor gave them in community college.
e. You do not have a social media plan.
f. You are thinking, “Why would I need a social media plan, I don’t have a business or marketing plan. We don’t do “plans” around this place.”
g. All of the above
5. Your CEO or Owner of your organization does not know you have invested any resources in social media. If they find out they will likely kill the project and fire you.
6. If I gave you 60 seconds to name every social media network you are on, it would either take you 2 seconds because there are none or you couldn’t answer because you don’t know.
7. If there was an emergency, PR crisis or urgent need of any sort you have no idea where to find the logon and passwords to your social media accounts.
8. Social media policy? What’s that? We have good employees, we don’t need policies!
10. You receive 10 employee resignations the day the social media policy is distributed for employee signatures.
11. The new hired marketing manager’s face turned bright red when she was asked to engage with real clients and partners on Facebook, Twitter or LinkedIn.
12. Your social media team consists of you and your social media intern who has no business experience.
13. Your social media consultant consists of your dog, your husband and your 7 yr old son who knows more about Foursquare and Twitter than your CEO.
14. Your 7 yr old son knows better than your social media team and CEO that it is stupid to buy Twitter followers and Facebook likes if you want real business results.
15.You have been executing social media for a year but couldn’t articulate your objectives and results even if it came with a free “get out of no Likes Facebook jail card” .
16. Random acts of social media and marketing is your way of life. Your boss has earned the “RAMs RAWK” t-shirt.
17. Nobody within your organization has been properly trained on how to use social media for real results.
18. When I talk about “integrating social media into the DNA of your business” it give you nightmares.
19. When I write “you need goals and objectives” in every post I publish you want to throw a tomato or other rotten vegetable at me. However, you know I am right and that is why you still read my posts.
20. Your social media team and other departments still work as silos. They spend half of their time competing, debating and arguing on the best way to implement social. Hello…. this is where a plan will help get everyone marching to the beat of the same drummer!
21. Your social media priorities are driven by your CEO or Board of Directors and whatever class they most recently attended. If it was a Pinterest class then Pinterest becomes the priority of the week or month.
22. You are the only one who executes social media at your organization. Primary reason is you have no plan and it’s easier just to do yourself.
23. Your CEO is counting on social media to save his or her broken business.
24. Your CEO told you to stop wasting time on investing in the people in your social network communities. His / her last directive to you was “it’s all about the bottom line, get out there and get some likes.”
25. Your management team decided to put social media on hold for three more months. They think it’s okay to quit posting to Facebook for a few months and that you can always come back to it later when you have some good coupon offers in the New Year.
26. You have no content plan. You post content and status updates to your business social media platforms based on your own personal mood.
27. You spent thousands of dollars on a website with social media buttons. You thought you were getting a social website. You didn’t realize it took more than a Twitter button to see results with social media.
28. The web developer or social media agency that built your website is now out of business.
29. You didn’t worry about a plan when you purchased your website as the same developer or agency told you plans were a waste of time and you just needed to “be social.”
30. Your top goal for social media this year is to “be social.”
31. You have never thought about the term relevency in regard to social media. You think “hmmmm…. posting relevant information might actually get people to read it and become interested in my business.” Yes, keep up with those thoughts… we are making progress!
32. You have no idea what it means to do research on where your target markets are online or how they are engaging on the social platforms.
33. Sentiment? Sounds cool but you don’t know what it means or how to measure it when it comes to social media.
34. Social listening? Your idea of social listening is heading to the nearest bar and gossiping with other “social media gurus” about your assumed competition. Unfortunately for you your competition has done their homework and already know what sentiment, ROI, social business integration means and how to both implement and measure it.
35. Social business? Isn’t that a business that has a website with those Twitter and Facebook buttons?
36. You know more about what your competitors are doing on Twitter and Facebook than you do about your own customers.
37. You can’t remember the last time you emailed your subscribers with anything other than spam trying to sell them something.
38. ROI = Return on Investment. You sure would like some when it comes to social media marketing.
39. Your social media efforts are not funded. You have resorted to an online yard sale and an employee kitty to obtain enough funds for a new intern and design for the new Facebook page.
40. You have nightmares about your website and the multiple teams working on content. You know your brand is being dilluted and you have no idea how to fix it. Reminder, this is where the plan comes in useful again. Go ahead… throw a tomato at me, I’m use to it.
41. You are confident you are losing touch with your audiences including clients, colleagues, partners and associations.
42. You really do want to stop begging for Facebook likes.
43. You are not dealing with any of these issues head on. You are ignoring them and up to now was hoping, wishing and praying they would go away.
45. You are going to read this list again and count the number that hit home for you. Don’t do it. Your time is better spent working on your plan inclusive of business goals and objectives. Get to work my friend! If you need help, call me.
Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.
Brandon Mull, Fablehaven
How right and applicable is the above mentioned quote? There are some mistakes which only you should make yourselves because you will own the learning too. But some mistakes, you should learn from others and not make them as they are not worth losing what you could have got, if you never made them.
Resume is one such thing in which you MUST learn from the mistakes made by others because you might never get a chance to bring back what you lost. You might think that a prospective employer might just think as simple as “Oh! That’s a mistake” but in reality, the impression such mistakes leave are irreversible and fatal for your career.
Although mistakes may be many and various depending upon individual profile but listed below are some of the most common mistakes along with the implication/s they leave on the readers’ minds:
Employer thinks: He does not know how to read or write. Poor Communication Skills, hence, NOT SUITABLE.
Advice: Always Proofread.
Education: MBA – from XYZ institute – 2001-2002
Whether the info is wrong or the course is still being pursued?
What’s the specialization?
Any achievements or top grades, distinctions, awards, CGPA?
Advice: Always give all the relevant details. Make a checklist.
MBA – 1 year executive program – from XYZ institute – 2001-2002 – Specialization – Marketing
Dissertation topic: How to make a resume?
Worked as an Intern for 2 months with ABC Company as Marketing Trainee
Submitted report on – How to make a resume
Same goes with work experience.
Employer thinks: Nothing. He simply won’t be able to contact you.
Advice: Carefully make a checklist before starting to make a resume. Also proofread.
Employer thinks: You feel nothing special for this job or company.
It may also happen than while applying, you address it to Mr. XYZ while you send it to Mr. ABC
Advice: Always make specific cover letter which shows special interest in a job and the company.
Job responsibilities: Cost cutting initiatives in procurement
Searched for better vendors
Responsible for Data management
Employer thinks: Has he made any significant contribution/s?
Advice: Employer understands what you could have done in a role. He wants to know what you achieved.
Job responsibilities: Reduced the cost of procurement by 15% in the financial year ending 2012.
Created a strong portfolio of vendors with best quality and rates with excellent capacity to supply in large quantities at short notices.
Reorganized procurement data in a form which is more accessible and easily comprehensible by management and the team.
Work Experience: XYZ company – 2008-2009 – as Marketing executive
ABC Company – 2009 – 2011 – as Assistant Manager marketing
Current Company – 2011 – till date – as Manager marketing
Employer thinks: “Oh my God, I will have to read all before reaching what I really wish to read.”
Or he may simply not read below because of lack of time and may completely over look it. He will think you are currently unemployed.
Advice: Always mention education/ experience etc. in “REVERSE CHRONOLOGICAL ORDER”. Saves time and pain for the employer. He may read the rest, if time permits.
Computer Skills: I have excellent command over MS word, especially, excel and I have also worked in a SAP environment. I also, have experience with Coral Draw and I am proficient in creating advanced designs.
Employer: Usually overlooks such information because of lack of time. Also, the expertise and proficiency never stands out.
Advice: Use ‘Bullet Points’
Computer Skills: Proficient in MS word
Experience of working in SAP environment
Expert in advanced creative designing using Coral Draw.
A hard working and enthusiastic professional looking for middle management positions
Employer thinks: You have as many as 6-10 seconds to give employer what he wants. If he is running short of time, he may move on to resumes more targeted and specific in nature.
Advice: Use strong Title/ Objective and also add Summary.
“Senior Manager – Supply chain, working with XYZ company with 10 years strong multi-faceted experience in Supply Chain Management with most reputed companies, qualified from ABC institute of Supply chain management.”
Also Add Synopsis/ Summary as it gives a quick overview of your entire profile and creates a preference.
Classic Example: Any resume running for more than 2 pages.
Employers think: “Who’s going to read all this?”
Advice: Keep it focused. Put only relevant information. Remember, an HR manager has to go through 100s of resumes in a day.
Ideally just 1 Page resume or maximum 2 pages.
Either references are mentioned or it simply says “References: Available upon request.”
Employer thinks: Supplying references is a must. Why mention it and waste space?
Advice: No need to mention the word ‘References’ on the CV. Furnish details only when requested. Utilize space for better reasons like mentioning your strengths or special skills acquired relevant to the job.
So, now when you are making a resume, keep all these common mistakes in mind and DO NOT MAKE THEM.
For a complete guide that shows you exactly how to not only create a successful resume but also to comprehensively crack an interview, visit http://www.howtocrackaninterview.com – a free online resource guide created out of more than 10 years of recruiting experience. It’s yours free and will save you plenty of time by providing step by step guide to a successful interview
1. You are not a man so don’t try to be! This also extends to how you dress at work, keeping it feminine but appropriate. Outside of work this means not trying to be ‘one of the boys’.
2. Work is NOT a popularity contest. Great bosses and colleagues are respected not liked. Women frequently value being liked and worry what others will think if they say or do certain things. You have been employed in a professional capacity so put the insecurities aside and above all else act like a ‘insert your job title here’.
3. An extension to point 2: don’t ever put being liked above being smart. The ‘boys’ might like you for it but the bosses won’t promote you for it. For those of you with tertiary qualifications you are more than likely employed for your brains. Use them!
4. Women often focus too much on building strong relationships with their clients and not enough time looking to understand the business their clients operate in and honing their strategic skills and business insight. When a client moves and there isn’t a chemistry fit with the new person you will leave your company (and your own position at the company) exposed.
5. Women are far to tough on themselves. Most women develop and mature professionally quicker than men and have more EQ (Emotional Intelligence) so tend to dominate many of the sectors of male dominated industries that are relationship focuses (ie Advertising). However when it comes to career advancement they are often shy. Men tend to think they are at least half a role of job title ahead of themselves and will demand it. Women are the complete opposite and almost talk themselves out of a promotion and place themselves half a role or title behind where they usually are performing.
6. Not knowing how to say no. Don’t fall into this trap: ‘It’s the end of the discussion when a man says no, but the beginning of a negotiation when a woman says it’. Trust yourself and be firm.
7. Not keeping healthy, defined boundaries between work and leisure.
8. Not delegating! Naturally good multi-taskers women often struggle to delegate work.
9. Don’t sleep with any man at work, unless you plan on marrying him.
10. Women not supporting women. To quote Madeleine Albright “there is a special place in hell for women who don’t help other women.”
Since I started blogging nearly 2 years ago the features that a lot of bloggers included in their blogs have changed dramatically as the social web becomes a vital component of the way we use the web and integrated into the online world.
So it’s time to take a fresh look at what functionality you should be including if you want your content to spread and to enhance and amplify your personal brand.
Let’s take a quick glance at what’s happened in that time to place some perspective on why your blog may need fine tuning or major surgery.
Facebook in 2009 was only a quarter of what it is today at 150 million users, (it now has 600 million) and Facebook pages for companies had only been available for a 12 months with not many corporates using it to connect and spread their brand on the social web.
The rise of the social network is just one major reason for you to take a good hard look at your blog and see if you are holding back its growth by making these common mistakes.
So Are You Making These 10 Mistakes On Your Blog?
1. Missing the Facebook Share Button
Facebook has become the the default social network to join and in a lot of countries more then 50% of the population uses it to talk to friends and family and contacts. If you are serious about spreading your influence and content placing this button on your blog is a “must” so that you make it just two clicks for people to share your content with their hundreds and in some cases thousands of Facebook “friends”.
2. The Retweet Button is not present
This is an absolute must. If you want people to spread to your content to their Twitter followers then make it easy for them. You don’t want them to have to cut and paste, shorten the URL and then go to Twitter and then tweet it. This must have function just requires 2 clicks by your reader and then your content is being placed in front of all their 1,000′s of followers
3. Credibility Banners are Strangely Absent
This should include awards you have won, books you have written and also as you grow your readership and subscribers you should display the number of followers on twitter and anything else that displays and enhances your credibility which is dependent on your industry and market niche.
4. No “Facebook Social Plugin”
This allows people to like your Facebook “page” and so become a fan. Why should you do this?
Essentially when Facebook users become a “fan” of your branded page, they will be notified of your status updates anytime you update the status on your brand page, via the primary news feed on the homepage. So as you publish content or update on your Facebook page this will push your update out to your fans, growing readership and engagement.
Mobile access to the internet with the rise of the smart phone and the iPad is one of the fastest emerging trends on the Web and making sure that you have a blog that is easily readable on mobile platforms is essential if you want to stay ahead of the curve and make it easy for your readers to view your content anywhere, anytime and on the go. If you have WordPress blog then this is easily done by using a plugin that lets viewers read your posts on their iPhone or smart phone.
6. Subscribe By RSS or Email is not present
Pushing you content out automatically once you have published a new post to readers who opt in via email subscription or RSS is essential to increase your readership. This “must” be included.
7. No Follow You Buttons On Your Social Media Channels
These should include Twitter, Facebook and LinkedIn and you could also add YouTube if you like, though this is optional unless you are a big video blogger.
8. Free Offer To Subscribe Is Nowhere to be Found
To drive subscription it is important that you offer something for free. This can be done by offering a free ebook or download such as Video Twitter Tutorial such as Social Media Examiner does on its blog which has been a major driver for its growth.
You need to tempt people to read other articles that other people have found to be very popular and interesting so highlighting these articles promotes your top articles.
10. Your Comment System Only Allows Log in via Email
A lot of people are now connecting using Twitter or Facebook Connect and providing an option that is not just an email to register for a comment reduces friction to comment. One comment system used by a lot of bloggers is Disqus
Habits of Highly Effective People, who passed away recently. Mr. Covey’s principles were not meant to be a quick-fix prescription for personal growth, but a deliberate plan of action to achieve one’s personal, professional or business goals. In the same way, the tips below are not quick-fixes nor are they all-inclusive, but they can be applied with some degree of success if one is committed to professional growth. Highly successful job seekers:
Are Proactive: They know how fickle the job market is so they adopt a proactive mentality and are always prepared for their next opportunity. As such, their career marketing documents and resources (resume, cover letter, portfolio, personal website or blog) are up-to-date.
Exude Confidence: They know their value and the contributions they have made to the company’s profitability, and are able to articulate this with confidence, but without appearing boastful.
Invest in their Careers: They assess their personal strengths, know their areas for development, and are committed to continuous learning through formal and informal means.
Have a Circle of Influence: They have built their own circle of influence because they know that they cannot accomplish much on their own and that they need the support of others to succeed. This circle is a formal or informal board of directors of 4-8 people, including some whose career trajectory they would like to emulate, and others who are ready to dispense advice when requested.
Are Active on Social Media: They know that social media is an equal opportunity platform that does not require a Ph.D. to sit at the table, but offers opportunities to have a presence, drive engagement, demonstrate their expertise and build credibility.
Demonstrate Cross-Cultural Competency: They make a deliberate effort to operate in different cultural settings because they recognize the benefits of having diverse groups of talented people working together to solve problems better and faster.
Know How to Collaborate in Virtual Teams: They know that their team members are not always in the cubicle next door, but could be miles or oceans away. In this regard, they have well-developed skills to work productively in virtual teams.
Resumes are the point of first impression for recruiters and employers. Unless your resume carries the right impact, unfortunately, it can also be the last impression! While much has been spoken and written aboutresumes
Many people aspire to be promoted to a managerial position as the key part of their career goals. It can be very rewarding. Many people are left pondering, “How do they get on that management track to begin with?” And, “What do I have to do to prepare?”
Both good questions, let’s outline what needs to take place to become a manager.
1. Outline your goals to your management. Get your boss in your corner to help mentor you and to give you opportunities to prove you are management material.
2. Look for opportunities to take on more. A key element to a management position is initiative. You won’t be told what to do, you have to assume responsibility and direction. Most groups have far more work than manpower to perform it all. Look for items that will create real impact to the business. Those will get you visibility which is important to your goals.
3. Find a role model. Observe the people who manage and find someone who you believe is both a great manager and is successful. Ask for them to mentor you and observe how they perform theirmanagement job. What makes them successful? You want to emulate some of that behavior.
4. Take classes and read. There are tons of management classes and books on management. Look for ones that are oriented toward the basics and beginning management as they will outline what you need to do in these early days. Higher level materials, while interesting, will assume you know these things and won’t go into much detail.
5. Ask to fill in. The boss will go on vacation or business travel. They have work to be done while they’re away and you can volunteer to cover for them or minimally to pick up some tasks of theirs. This will give you a taste of the work being performed and again demonstrate your ability to take on higher level responsibilities.
6. Seek leadership roles. A great way to get started in management is to take on the role of project management or leader to a work effort. Many of the needed management skills are used in these situations. You are facilitating a group of people to get something accomplished. To do that you will exercise such things as: planning, directing, communicating, gaining agreement, following up, and so on. Projects are a key way for business to get done and someone has to lead the effort – that can be you.
If you prepare yourself well, your first management position it can be the thing that will catapult you into higher levels and greater impact to your business. You need to make sure that at this stage you have thought through just how different this job is from what you have done before so you can shift gears to be equally awesome as a manager.
Many people aspire to be promoted to a managerial position as the key part of their career goals. It can be very rewarding. Many people are left pondering, “How do they get on that management track to begin…
Technology has become an integral part of classroom life. While students certainly reap the benefits of having a wealth of information at their fingertips, teachers like you can also capitalize on technology’s many uses.
New and veteran teachers alike can utilize the Internet to build their Personal Learning Networks, gaining classroom know-how and connections that will help advance your career.
What is a Personal Learning Network?
Unlike your classroom, your Personal Learning Network (PLN) is available to you seven days a week, 24 hours a day. It consists of all of the educational sites that you join to have discussions with other educators and find classroom resources.
You can participate in scheduled chats on Twitter, write and comment on educational blogs, and join websites that offer discussion forums and other resources. Not only will you gain valuable pedagogical knowledge, you will be able to bounce your own teaching ideas off of peers and administrators.
Twitter is one of the best tools for building your PLN. It is a social networking site that allows you to post and receive messages. The messages are called “tweets,” and when you send a tweet, everyone who subscribes to your page (your followers) receives it.
Since Twitter is massive and you may have some difficulty finding the types of groups that you would choose to follow, twitter4teachers was created to organize accounts based on subject areas. The topics include early childhood, English as a second language, 21st century learning and much, much more. You do need an account in order to participate in discussions, which is free and easy to setup. TeachHub also offers scheduled weekly chats for teachers.
Blogging has become incredibly popular in classrooms. With a blog (or “web log”), you can write ongoing commentary related to a specific subject. There are a number of websites that offer free blogging tools, like WordPress and Blogger. Teachers can set up blogs to stay connected with parents and students. You can also benefit from reading and commenting on others’ blogs.
For example: USC Rossier offers information on continuing education, classroom management and other aspects of education on their blog; Teach.com cover the latest educational news; and Certification Map has teacher profiles and other interesting tidbits.
A note about blogging: As With anything that you post to cyberspace, be mindful of what you write on your blog or as comments on the blogs of others. Once you post, you leave a “cyber footprint” that others can view (including students, parents and administrators).
Pinterest is an online pinboard on which you can share and discover lessons and resources. Many schools and organizations have Facebookpages that can be useful for organizing or even just socializing. Teach Hub, as mentioned earlier, also offers education news, teaching blogs and lesson plans. And remember: More invaluable resources are just a Google search away!
Sometimes you don’t need advice which is straight up and down your path. Having ancillary sources helps you expand your perspective on what you do. In fact, that kind of symbiotic learning is where we truly learn to innovate. Blogs are a wonderful field for this. Many bloggers help people by giving advice on relatively general areas, or find ways to make their specific experiences more accessible. This is a list of 5 bloggers whose insights into life, finance, entrepreneurship, leadership, and independent living/employment are invaluable.
We live in an age where we are radically redefining what it means to be employed, what it means to be an expert. As we shift in these definitions, we shift in our understanding of what the workday is, what the work place is. We shift what work is. Pamela Slim advocates a life of entrepreneurial excellence, independence, and working for your true value.
Her site is full of excellent content including e-books, recommendations for other sites, articles, and newsletters. A successful entrepreneur, writer, and speaker herself, Pamela Slim’s site is not to be missed.
Niall quit his job almost two years ago and has been travelling ever since. Did he save up? Well, a bit, but more importantly he’s created a business for himself out of design work and e-courses through his blog. His goal is to travel the world without ever getting on a plane. he started in his native Ireland and is currently on the Indian Ocean. Wild. He gives keen insights into his own financial records so you can gain a better insight as to how you can control your own while starting of as an independently employed person or an entrepreneur.
Beyond his business endeavors, Niall discusses how he attempts to live as genuinely as possible. This confluence of transparency and self awareness with business is manifest in his writing.
Adam Baker is one of the cornerstones of the internet community. Man Vs Debt was founded as a way for Adam and his wife to gain control of their finances. Adam realized that the current system of money - taking out massive loans to put down payments on things you may never fully pay off, massive credit lines – made little sense. He seized control of his finances, began travelling, and quickly developed a name for himself on the internet.
Man Vs Debt will absolutely help you plan out your finances and realize the silly mistakes we all make. A combination of life hacking and savvy accounting will ensure you see results quickly while still building toward the long term.
Tyler lives his life in extremes. He wants to accomplish more in his life than “99% of people ever will.” He’s attempting to run a marathon on every continent, scale the tallest mountain on every continent, all while maintaining his businesses and blogs. Where does such an extreme figure fit into the picture here? He knows how to convince you to excel beyond your wildest dreams. He – more than anything – can convince you to push beyond your perceived limits and achieve what you want.
Tyler explains credit card tricks, saving tips, planning tips as well as life hacks that will all put you a cut above the rest.
Colin Wright would be my personal “Must Read” of this list. He travels to a new country every four months and lives there for that time. The kicker? His readers vote on what country he should live in. Beyond being fascinating as an individual, Colin runs a branding studio, sells graphic tee shirts and does consulting gigs in addition to having written books on Networking, Branding, Entrepreneurial-ism, Travel, and maintains a fascinating newsletter covering these topics.
His travel stories incorporate business themes, personal branding messages, and networking tips. Plus, they inspire you to live a life outside of the normal understanding of what life can be.
All of these bloggers are phenomenally inspiring. They work to redefine what it means to be independent in the modern era and exemplify how technology allows for life and work to no longer be mutually exclusive terms. You can have a fulfilling life and a fulfilling career. You can explore the world and expand you work. Experience can be gained both in living and in you field.
Who says 20- and early 30-somethings can’t be effective leaders in the workplace? With the right training and guidance, millennials can lead as well as managers wiser in both years and experience. Here are 10 tips for first-time managers who want to excel:
1. Seek a mentor. It’s generally easier to take on a managerial role with a sound support system in place. A little encouragement can yield immense benefits for novice supervisors. “Find a mentor and/or role model,” says Steve Bailey, president of the National Management Association. “Look at others who seem to be effective and happy in their work. Ask them for their advice,” he says. “People appreciate that.”
2. Bridge the generational divide. In the current workforce, it’s not uncommon for a millennial to manage a baby boomer. But occasionally, an older worker might be less than thrilled with the idea of being managed by someone who was still in diapers when he or she was well into their first job. Bailey says young supervisors should prep themselves for that struggle. “Of course those conflicts can easily arise,” says Bailey. “And someone needs to tell the younger managers to expect them. More importantly, they need to be coached and taught the importance of emotional intelligence—that ability to read others, to show empathy, to listen, and to respect the experience of others.”
Misconceptions can also deepen the divide. Millennial managers should strive to defy the stereotype that they’re self-entitled. “Many older workers will be expecting a younger supervisor to be full of himself/herself. So don’t be!” he says. “But, you’re still the boss. You have to give direction to employees, provide feedback, resolve problems, and address performance issues. There’s still a job to do.”
3. Respect longstanding employees. Workers who aren’t necessarily older but who have been in a job for nearly 10 years might not take too kindly to a new boss who makes unreasonable demands, particularly if the employees feel they were unfairly passed over for the promotion this manager received. Bailey encourages new managers to understand this potential discontent, and surmount it by not only respecting the contributions of others but appreciating their past service as well.
4. Spearhead a group outing. By organizing a happy hour or bowling night, managers can halt tensions before they progress. Bonding experiences build trust. “In order to be trusted or to trust others, there must be opportunities for people to get to know one another,” Bailey says. “Getting to know their subordinates is a key strategy for younger managers to understand. Be sensitive and never be condescending.”
5. Manage your time wisely. Susan Zeidman, a management and communications expert for the American Management Association, urges young managers to make the most of time allotted during a typical workday. “You time will be eaten up by events that you never expected,” she says. “So, you will need to set priorities for yourself and your staff that are goal-driven.”
6. Respect diversity. Appreciating or even celebrating differences (whether they’re age, gender-related, or racial) within your underling pool is a great way to foster a sense of togetherness in the workplace, says Zeidman. She encourages novice managers to be forthright in this effort. “Clearly indicate to direct reports that you value the strength of a multigenerational, multicultural team and their ideas,” she says.
7. Network, network, network. Acquainting yourself with a platter of conferences, meet-and-greets, seminars, and workshops is a great way to gain visibility for both you and your organization. “Slowly grow your network throughout the organization so that you and your team can be more productive,” advises Zeidman. “Introduce yourself to key people in other departments.”
8. Be an open communicator. It’s pretty tough to lead a team behind closed doors. Sound interpersonal skills can be indispensable to managers, whether they are just beginning their careers or have been in their roles for years. “Communicate goals clearly and often to your staff to ensure your team’s understanding and to help them prioritize,” says Zeidman. Giving feedback, she says, is equally as important.
Being an open communicator also means providing your subordinates with a clear understanding of your managerial style. “Letting your staff know how you like to receive information and how you like to work helps to establish your management style and removes ambiguity about who you are,” Zeidman says.
9. Establish credibility. Simply landing a job is only the first step in proving your managerial prowess, she adds. “Your experience and expertise might have gotten you the promotion, however, now you need establish yourself as a trustworthy person, a person who keeps [his] or her word and does not make promises [he] or she cannot keep,” says Zeidman.
10. Be confident in your team’s abilities. Every team needs guidance, but an overabundance of it can prove detrimental. Young managers should trust their employees’ abilities to successfully complete their assigned tasks. “Some new managers want to jump in and do everyone’s work—they are afraid that the work will not get done right or it won’t get done the way they would do it, or they feel very comfortable in the ‘doing’ role,” says Zeidman. “New managers need to motivate their direct reports to do the work. They need to ‘let go’ of their fears that others are not as competent as they are.”
The more confidence the manager has in his team’s ability, the more he is willing to let them do their work, Zeidman says. “And if the manager has any doubt about the work getting done, he should have more frequent updates from his direct report to monitor progress.”
It’s easy to find reasons not to move forward. Fear is such a powerful motivator that it seems we even seek it out sometimes as an avoidance technique. Fears are exactly what keeps an otherwise talented person from becoming what…
If you’re sending out lots of resumes without getting many calls for interviews, it’s time to conclude that your resume isn’t doing its job. If you’re like most people, you’re making at least a few of these mistakes—which will put your resume promptly in the “no” pile.
1. It’s generic. If your resume reads just like dozens of other candidates’, no employer is going to call you. Your resume needs to convey that you’re an exceptional candidate, not just an average one who’s no different from other applicants. Which leads us to…
2. It just lists duties and responsibilities, not accomplishments. In a job market that’s flooded with candidates, a resume that reads like a series of job descriptions won’t excite a hiring manager. What will excite a hiring manager is a resume that shows a track record of achievement, so you need to list specific accomplishments, not just duties.
3. It’s full of dense paragraphs rather than bulleted lists. Employers will only skim your resume initially, not read it word-for-word, and large blocks of text are hard to skim. An employer will take in more information about you if you use simple bulleted points.
4. It leads with your education, even though you’ve been out of school for more than a few years. Generally, your education should go beneath your work experience, because employers are most interested in what work experience you’ve had. Leading with your education just buries what will make you most attractive to an employer.
5. It doesn’t include the dates of employment for each job you’ve held. Employers want to know how long you were at each job and when. Resumes without clear dates are an immediate red flag that make hiring managers suspect you’re hiding something.
6. It wastes space on things that are irrelevant, like descriptions of your employer’s business. Some candidates devote two to three lines per job to describing the employer itself—its size and the nature of its business. Hiring managers might want that information when you move to the interview stage, but your resume isn’t the place for it. Your resume should focus on you and you alone.
7. It’s not specific. Employers want concrete specifics. It’s not enough to say that you “revitalized” a department or “publicized” a program. What exactly did you do and what did it result in?
8. It includes everything you’ve ever done, rather than just the highlights. The longer your resume is, the less likely an employer is to see the parts you want them to see. The initial scan of your resume is about 20 seconds—do you want that divided among three pages, or do you want it focused on the most important things you want to convey? Short and concise means that employers are more likely to read the parts you most care about.
9. It includes irrelevant details, such as your age or your children’s names. Yes, people really do this. Employers don’t care about these details, and including them will come across as naive and unprofessional.
10. It describes you in subjective terms. Your resume is for experience and accomplishments only. It’s not the place for subjective traits, like “great leadership skills,” “strong writer,” or “creative innovator.” Hiring managers generally ignore anything subjective that an applicant writes about herself, because so many people’s self-assessments are wildly inaccurate; they’re looking for provable facts. If you have those traits, list the accomplishments that demonstrate them instead.
Alison Green writes the popular Ask a Manager blog, where she dispenses advice on career, job search, and management issues. She’s also the co-author of Managing to Change the World: The Nonprofit Manager’s Guide to Getting Results, and former chief of staff of a successful nonprofit organization, where she oversaw day-to-day staff management, hiring, firing, and employee development.
A sound career planning can help you get a break through job opportunity, smoothing career growth ahead. Seeking advice and following career tips from seniors and experts, help you gain the knowledge which others earned after so much of experience and exposure. Starting phase of your career is one of the most crucial phases of your life, where you have to take every decision and step very wisely.
Following are the top career tips to help you grow and prosper:
Set yourself a clear vision and goal: It is very important to set yourself a destination, a vision for your life and your career. You need to identify and define a level of achievement that you are to aim at. Though your goals may change with time.
Follow a mentor: Look for an experienced mentor who understands you, and can guide you in your career concerns. Having a mentor to back you and support you becomes more important in the young and starting phase of the career.
Keep learning: Coming out of the college does not imply that the learning phase of your life is over. You need to learn and grow at every stage of your career. So get on a learning curve to progress and prosper.
Live your dream: Achievements comes to those, who have the heart to take risks and go after their dreams. So keep dreaming and follow them with your heart and passion.
Improve your interpersonal skills: As a fresher if you succeed in getting noticed in managing work efficiently and collaborating well with others, you automatically get into the good book of you bosses. Thus, more accolades are no far.
Learn different languages and enhance your skills: Learning more languages can help you explore the opportunities in various regions. Similarly enhancing your skills will help you broaden your horizon. Like being technically knowledgeable will place you as an independent and fruitful resource.
Learn to be farsighted: Learn from your experiences and take time to look beyond the horizon. Think and consider things that are yet to come forth and evaluate the future consequences of present conditions and decisions.
Balance your work and life: Your job is a part of your life. Don’t mix your personal and professional life. Be good at balancing the two separately, to have harmony in your life.
Avoiding the salary question landmines from employers is often a tricky part of every interview process. It is also an aspect that tends to give job seekers sleepless nights. But if you are aware of the mistakes that…
t’s 2012, and yet I feel more calm about our future than ever before.
The Internet has saved our asses, and we should celebrate. I’ve been on the Web for a long time, but every once in a while I have one of those tremendous moments when I have a mental flashback to these last 20 or so years… It happened today… one of my favorite Adele songs, writ large in a YouTube fan culture spectacular.
Someone had pruned the 71 best YouTube covers of the track from the 350,000 or so available.
Woven into a mash-up of all the covers in perfect synchrony.
A Snippet of Magic
I think it must have been magic that produced it.
I mean, even if I had the skill, would I spend that time on a small gift to the Internet?
But that’s what we’ve been doing. Building a capability network of epic proportions.
Leveraging the power of six degrees of separation.
Uniting in common purpose and effort in ways that we had been rapidly losing.
New Possibilities Created by Connections
Here are 10 ways I see us transforming as a culture, based on the possibilities now afforded to us by connections and technology:
1. Challenging the Status Quo
Before we could reach out to anyone on the planet, did we ever see anything as amazing as the projects and successes associated with challenged paradigms in the world? With collective marketplaces that match previously disconnected buyers and sellers, fans of every color, ‘it takes a village‘ projects like Open Source, and collective effort never before seen in the world. We are challenging the status quo, building things, creating things, connecting with each other, self-organizing around important issues, and yes, changing the world little bit by little bit.
2. Changed by Exposure to Diversity
We pay attention to the small details of people’s lives, delight over their family photos, and share at the level of family with a whole bunch of people. We’re supported when we need to be. We talk about issues and conundrums and joys. People are connecting and being exposed to both comfortable and diverse perspectives.
That will serve us well.
3. Support is Now Visible
We support people and things we like, on sites like Digg and Reddit
4. Learn More from Each Other
We learn from each other. You can find everything from make-up tips to channeled extraterrestrial messages on YouTube. And if you have ever doubted that kids are learning things these days, check out this very interesting exchange between a student and his English teacher.
5. Crowd Sourced Wisdom
We share our knowledge, wisdom and experiences. Quora is a place where you can ask any question in the world, and expect a reasonable answer.
6. Creativity and Inspiration is Unleashed
We share our creative ideas and inspirations. Pinterest has redefined the digital portfolio/catalog.
7. Increased Appreciation of the Unique and Handmade
We still have a healthy respect for the unique and the handmade. Etsy has enabled many a domestic entrepreneur and infused our culture with an amazing richness of creativity.
8. Truth is Exposed
We still haunt Twitter waiting for a cause or idea to support. Retweets are our weapon in an effort to expose information and transform thinking. It’s still an incredibly powerful tool, as its signal can not be easily stopped (following censorship laws or not). ’Can’t stop the signal!’
9. We are More Authentic
People in the social media space are finally talking more about authenticity, which might help minimize some of the junkier parts of our lovely information city.
10. Anyone can Contribute
We acknowledge that everyone has something to contribute, as long as you’re nice about it.
Tools for Total Transformation of Our World
I’ve been commenting on the Internet and its specifics for a while. But for now I just want to comment on the wonder of it all. That in our hands we have a tool that could allow a total transformation of our world, by first transforming our values through visceral experiences and real-time sharing of information. The Planned Parenthood debacle (and the response to it) is an incredible example of this in action.
We vote with our clicks, and that’s some real power.
All of this underscored by a documentary I watched today. It’s one of those everyday miracles of the Internet era. A creation that just a couple of decades ago would have cost many thousands to produce. Now all you need is the motivation and the time.
The Power to Reach Anyone
But more importantly, here’s how the Internet has changed us: we have been given power to reach anyone, tools to do it with, and reasons to think we might effect change with a vote, e-mail or blog post. Changing people’s minds and seeing consciousness grow is one of the delights of information mavens.
Relishing in diverse and divergent thinking is another
We are having conversations in unparalleled ways with unparalleled access to the people and forces who can help create change. We are also increasingly choosing the information we choose to expose ourselves to, and that’s a very good thing.
Now if we could only start getting paid for our contributions…but OMG, I can help change the world, just by using this far-reaching Internet voice.
The term “SWOT” should be fairly familiar to those of you with business degrees. It’s an acronym that stands for strengths, weaknesses, opportunities, and threats, and it’s a strategic planning tool companies use…
Once upon a time, networking meant going to conferences and getting out there and meeting people. LinkedIn, however, has made networking on a global basis much easier and effective, allowing users to network with people worldwide from…
Twitter has continued to grow but is considered by many to be “short bursts of inconsequential information” despite passing 165 million users recently.
Twitter’s serious side becomes evident especially in breaking and spreading news in real time as well as being able to search tweets and information on Twitter in the Web information stream.
A friend I met recently says she uses it for watching political debates unfold and explode due to her past life as a political journalist. This keeps her engaged and intrigued in the industry despite having taken some time out recently.
Another driver for Twitters continuing popularity is that it taps into people’s “FOMO” (Fear Of Missing Out) that keeps dragging them back to the screen and keeps tempting them to keep viewing and engaging.
The “Advanced” searches on Twitter that a lot of people are not aware of can make that Twitter news stream localized so that you can see what is happening in real time within your local community city or region.
Of course you can create lists that you can put into Tweetdeck or other applications like Hootsuite that can show you streams of news within groups and industries. I use this feature to keep me up to date on the latest social media news and trends as people spread the latest links.
A Chikita Network Study has revealed the top 6 categories for content on Twitter that people are using on one of the fastest growing social media channels on the net are:
News which is by far the largest category of information with nearly 50%,
Other at 23% (maybe that is the inconsequential twit bits of information).
How To (DIY) 4%
The real power in Twitter is as an immediate news channel providing news and updates in your niche as it happens. The study showing it is used by nearly 50% of people for news indicates its continuing prominence in real time web.
The fact that Twitter is now integrated into Google search as an “update” stream has validated Twitter in the search space and has been implemented by Google by connecting into the Twitter API through an undisclosed commercial arrangement.
The naming of this as “updates” instead of Tweets indicates that Google is having some trouble acknowledging that Twitter is the source and still considers Twitter as a young upstart.
Here is a screen shot of my Tweets and ReTweets in a time stream via a Google “Updates” feature.
WordPress is one of the most popular and widely used blogging platforms in the world. It is being used by millions of people already, and everyday new users are signing up.WordPress can be used for creating many different…